January 6th, 2008
Before the dawn of Internet marketing, there was ‘’snail mail” direct response marketing. Now the internet has become the direct response marketing of the 21st century.
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December 15th, 2007
Website copywriting strategy that empowers you to make an intimate connection through digital channels.
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November 28th, 2007
These are the top five ways to guarantee people will read what you write and listen to what you have to say.
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August 7th, 2007
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it’’s accountable, it’’s relatively predictable and efficient, and it can be tested and refined to maximize results.
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August 6th, 2007
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion.
Unfortunately it’’s not really that simple.
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August 6th, 2007
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion.
Unfortunately it’’s not really that simple.
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August 6th, 2007
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need.
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June 14th, 2007
Brochure copywriting strategy for effectively making a piece of paper connect with your market.
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June 14th, 2007
Website copywriting strategy that empowers you to make an intimate connection through digital channels.
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June 12th, 2007
A simple secret revealed by copywriting expert, Brett McFall, which could increase your sales by 30% overnight
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June 1st, 2007
STOP WASTING YOUR MONEY!!
Entrepreneurs consistently waste significant amounts of money on ineffective, outdated marketing mediums. Learn how to save your cash for investments that can deliver a higher return by avoiding these 5 biggest wastes of marketing money.
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February 20th, 2007
Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner
would be wise to learn all the ins and outs and in working with the Post Office.
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February 6th, 2007
This is an overview on the three keys needed for an effective loan officer campaign.
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February 6th, 2007
The junkmail that you receive is just tipping over with treasure for you to use in your company. It’’s being sent by people who want to make money and they”ll only keep sending them if it’’s working so — guess what? — the same tactics will work for you and your small business as well!
Keep the junkmail you receive and, when you get a chance, look out for these things…
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February 6th, 2007
Learn how to write advertisements that produce results, 4 simple tips to get better response.
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February 6th, 2007
Mailing real estate letters is one of the best real estate marketing strategies a new, or even veteran agent for that matter, can employ. Really, is there anything easier than mailing letters?
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