How to Convert Every Visitor into a Subscriber
By David O Connell
If a person visits your website and leaves, chances are that he or she will probably not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet. We are all in a hurry to find the information, services or products we need. So much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website ever again. If 1,000 visitors visit your website and leave and never come back again, you can imagine the amount of potential revenue lost there, simply because they do not come back. You have not implemented a way for them to be reminded of your website. You could have converted a fraction of those visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back again and again, this is true to a certain extent, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list immediately, there and then as the visit your site and attempt to leave.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in form to your mailing list. You do this by asking for your visitor’’s name and email address through the opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offers, or endorse another offer to him or her every time you send them an email.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve for your website efforts - the easy, wise way.
You must consider adding an optin form onto your website that offers a great incentive for people to leave you their email address. You could offer a free e-book or access to a product that you own. Use Aweber or Get Response to create your optin form. Then add the optin form code to your website and there you go, you have an optin form that collects names and email addresses for you. Use your chosen auto-responder service, and write the emails that you want to deliver to your leads. Add the link to your website at the end of every email you set up. This reminds your leads to visit your website again and again.
Without an optin form you are losing hundreds, perhaps thousands of potential customers. You must add and optin form to your website and website pages immediately. When you have set up the form and written a few emails ready to go, you will notice that after you have picked up a couple of hundred leads from the optin form, you customer base will increase dramatically - this depends on what you are offering of course.
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You can use this free tool to increase the number of sign-ups to your offers
