15 SEO Strategies which Small And Medium Sized Businesses Can Use To Improve Their Google Ranking
By Nashat Mostafa
In the world of search engine optimization, there are plenty of SEO strategies and techniques. To achieve a top search engine placement, you have to apply as much as your resources allow you to apply. The art here is to select which SEO strategies or techniques are the best for your website. There is no one solution that fits all. An expert SEO consultant can help you select and apply the most productive SEO techniques for the specific situation of your website.
The following techniques are some of the most effective methods to get to the first page of Google and other major search engines.
1. Keyword research, selection and analysis: These are the most important aspects of any search engine optimization campaign or PPC campaign. If you are targeting the wrong keywords, your customers may never find you. Any successful SEO plan must start with keyword research, selection and analysis.
2. How and where to use your keywords: The proper use of your selected keywords to optimize your website pages can increase your traffic dramatically, and save you thousands of dollars over pay per click advertising and other expensive marketing strategies.
3. Search engine copywriting: This is the art of writing a web page with a delicate balance between what your customers need to see and what the spiders of the different search engines are looking for.
4. SEO web design: Every professional web designer must keep in mind to design the most search engine friendly website which will allow both customers and spiders to navigate and search easily to find what they are looking for. It is a pity that many companies start looking for search engine optimization consults just after finishing their Web Design. The help and advices of SEO consultants should start before designing a website. An attractive, beautiful, eye catching website without being perfectly optimized will never be found neither by the customers nor by the search engines.
5. Website competitive analysis: It is your only way to find out why your competitors” websites are ahead of your site. It is the only way to know how your competitors managed to achieve a top search engine placement and how to modify your website promotion strategies to beat the competitors to the top placement
6. Google sitemap: Including a Google sitemap in your website is extremely useful to help search engine spiders to index all the pages of your website. By including the most important pages of your web site in your site map you will ensure that these pages get indexed rapidly once they are updated. This in turn will improve your site rankings to a great extent.
7. Local SEO advertising: For businesses that provide products or services to local markets this could be the most important strategy to follow.
8. Article writing: This is the art of using the most profitable keywords for your business to writing an interesting, informative article for your targeted customers while in the same time aiming to achieve a top search engine placement and ensuring the maximum traffic of targeted customers to your website.
9. Press release writing and distribution: Writing an online press release is a completely different challenge than writing a regular newspaper press release. An online press release requires a high level of search engine optimization skills to ensure the maximum exposure, publicity and other benefits of launching an online press release.
10. Social media marketing: Using different social media sites to promote your business online is one of the latest internet marketing strategies. It is an excellent way to promote your brand, encourage brand loyalty, get more back links to your site, drive a massive amount of website traffic and generate a buzz about your business online. Social media marketing offers unique opportunities to enhance and expand the traditional internet marketing strategies. It is essential to establishing a solid position for your business online. Without Social Media Marketing or Social Networking Marketing, you”ll be missing a significant percentage of your online customers.
11. Reciprocal link exchange: Exchanging links with high ranked websites, especially those related to your business, is one of the important factors to improve your ranking.
12. One way high quality inbound links: There is no doubt that improving link popularity through one way high quality back links is a critical factor in search engine ranking. Building back links is an integral part of any effective search engine optimization strategy.
13. Simplified SEO ranking reports: Careful analysis of the data of the periodic SEO ranking reports and link popularity reports will help you to decide on your next move to improve your ranking. Simplified reports can remove the mystery surrounding search engine ranking algorithms and outlines, in easy to understand words, how to optimize your web pages for better search engine ranking results.
14. Time management: This is one of the most neglected aspects of SEO. You will never have enough time to do all the needed strategies to promote your business online. So always arrange your priorities. Do the essential strategies first. Keep track of your time. Do not waste time on less important tasks.
15. Plan ahead: Planning to select which SEO strategies or techniques are the best for every website is vital. There is no one solution that fits all. So, test, analyze and choose wisely to avoid wasting too much time on unproductive strategies.
About The Author
Nashat Mostafa is the founder and CEO of SEO 7 Services. During his long career as a Montreal search engine optimization consultant Mostafa has worked with many medium sized companies to execute different internet marketing campaigns. SEO 7 Services is a Montreal SEO consulting company specialized in organic SEO consulting and training.
