By Yuwanda Black

As the web gets more competitive (30,000 to 100,000 new sites go live every day), learning how to write SEO copy is vital to every online business. Having this valuable skill will allow you to increase your online sales exponentially, and get a constant flow of leads for years to come.

What Does SEO Copy Do For Your Business?

1. SEO Content Instills Trust: Did you know that studies have found that web searchers trust organic listings 86% of the time versus paid listing? [Source: eMarketer]

It is perfectly logical because paid (pay per click) ads are — just that — paid. Anyone with money can place an ad and show up in search results. But when a site shows up organically, it’’s like the playing field has been leveled.

SEO copy is written to show up in organic results, and searchers tend to trust these results more because they know that it’’s not paid. While they may not realize how or why a site shows up high in search results, all they know is that it’’s not paid — which gives it more validity.

2. SEO Copywriting Increases Sales: According to an August 2005 Search Engine Guide study, more and more sales are resulting from organic listings. This makes sense when you consider the following:

Evgenii Prussakov, a well-known affiliate marketing specialist, wrote a book entitled Online Shopping Through Consumers” Eyes: A Study of Online Users” Responses to 107 Questions. He found that over 71% of shoppers trust organic results over sponsored results.

Furthermore, they know the difference. When asked the question: Do you know the difference between natural results and sponsored ads in search engines, a whopping 82% said, “Yes, I know the difference.” Only 18% didn”t know the difference.

This is important because trust — especially on the internet — is key to making sales and building an on-going relationship with online shoppers. SEO content provides this.

3. SEO Copywriting Drives More Site Traffic: Organic listings drive more traffic than paid ads. Proof?

… one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, . . . Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent … clicking the organic listings. [Source: SearchEngineGuide]

4. SEO Copywriting Lowers the Cost of Internet Marketing. The cost of PPC increases every day. This is due to simple supply and demand. As more and more advertisers compete for the same market (hence, keywords), the price escalates.

After all, the effective keywords remain static. But, the demand for them goes up. Hence, the price goes up. This cuts into profit, shrinking your ROI (return on investment).

Organic traffic — driven by effective SEO content — pays dividends for years to come. In theory, it only “costs” time to produce — and you can produce as much or as little as you want.

You don”t have to worry about the other guy’’s budget being bigger than yours. As long as you produce informative SEO content — on a consistent basis — you have a competitive chance.

SEO Content Increases Sales and Traffic for Years to Come — for $0.

Do you want to double, triple or quadruple your sales? Don”t have a large budget (or any budget)? Need an online marketing strategy that works — all the time? Investing in SEO copy is the ONE thing small businesses can do to compete with the big boys. It will bring in traffic for years to come — and can be done for $0.

About The Author

Excerpted from How to Write SEO Copy That Sells. Do you want to double, triple or quadruple your sales? Have a small budget? Need an online marketing strategy that works all the time? Invest in SEO and get traffic for years to come. Get the FREE 13 page intro to How to Write SEO Copy That Sells.