It\’s All About Quality When You Choose to Distribute Your Articles
By Ken Vogt
Are you looking to promote your writing and by extension your business via articles? Then first consider the two major areas where quality must be at the forefront. The first area is your article writing itself. The second area is the choice of an article marketing service. When you choose to distribute your articles, your writing and the distribution service you use must be top-notch.
Let’’s look at article writing. What constitutes quality when it comes to your writing? The plain and simple answer is originality. Your target audience wants new information from you, not a rehash of other writers” work. In addition, they don”t want you “spinning” your old articles.
Article spinning is the rewriting of previously written articles or sections of articles. A writer who engages in article spinning wishes to replace elements of older articles to avoid garnering penalties in Search Engine Results Pages (SERP). They are trying to avoid the duplicate content slap.
It’’s the lazy way out for writers. Instead of unique information-laden new articles, readers receive reworded old content. It may sound slightly different, but it imparts the exact same information. The result is the reader really gains nothing that can add to their knowledge base.
Let’’s face it; are you doing your readers justice by just giving them old content with a new wrapper. Don”t you think the following you”re working hard to build can see through this? If they don”t right away, they soon will, the more they see the same or very similar articles from you.
When you distribute your articles, you may find some article marketing services that encourage spinning. Of course, a quality content distribution service discourages this kind of writing. The best service knows that 100 percent original, new, and timely content works best. New content pleases publishers and readers.
Therefore, before you distribute your articles, concentrate on creating well-researched, original, vibrant content. You appear as a credible information source when you do. This credibility is vital to establishing your business.
In addition, publishers and the major search engines frown upon spun articles. They want to give users of their various services excellent content that’’s up-to-date. A publisher’’s readers don”t want rehashed articles in each issue of a newsletter. A major search engine doesn”t want to send their users to the same old, same old content every time they perform a search.
New information is in, old is out. Think of your daily newspaper. Do you read rewritten articles every week about the moon landing? You don”t; your newspaper would be out of business if they kept publishing old news. They would lose their audience. The same can happen to you in internet marketing if you offer old news repackaged as new.
Now let’’s look at the selection of an article marketing service. What constitutes quality when it comes to an article distribution enterprise? The reality is that many elements make up a quality content distribution service. However, a service that helps their subscribers construct original articles is a dominant characteristic of quality.
A premium service devoted to serving their publisher base and subscribers well demands original content. They dedicate their efforts to acquiring this type of content via their live article review. Professional editors work with their subscribers to ensure they create articles of quality.
Quality comes in many forms. It involves grammar and spelling accuracy in articles. It also involves not having an article sound like a radio or TV commercial. An editor at a quality content distribution service watches for article spinning.
They coach writers on best practices when it comes to article creation. Through dealing with a host of popular publishers, they know that original content rules. When you choose to distribute your articles choose a service devoted to live editors who promote 100 percent original content.
Your goal as an author and online businessperson is to give value to your niche market. They count on you to give them information that helps them solve problems. They then decide whether your information is good enough to warrant them trusting you.
When they trust you, they tend to give the products and services you promote a fair chance. You build this trust by presenting detailed and relevant data, advice, anecdotes, tips and facts in your articles. Added together these constitute quality information presented in a clear way to your target market. Through a premium service, that offers article marketing automation, you get this information out to your niche on a regular basis.
Quality counts on multiple fronts when it comes time to distribute your articles. Your primary focus must be the design of excellent articles that meets consumers” demands for useful information. In association with that, you must focus on choosing a quality content distribution service. Then, and only then can you distribute your articles with confidence.
About The Author
Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.
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