Pay Per Click Marketing: 6 Tips for Making Effective Use of Video in Your PPC Ads
By Kelly Larsen
Video ads are becoming more and more popular in pay per click ads. According to a 2007 study conducted by Google and AOL, more than three quarters of respondents (78 percent) felt that online video ads provide as much or more of an opportunity to learn about a product or service than television.
The study further highlighted that videos prompt action. You want proof? Almost a third of respondents (64 percent) took action after seeing a video ad, almost half (44 percent) visit the advertisers website and exactly a third (33 percent) search for a particular product or service. So, video ads work.
Following are 10 tips for making them effective in your pay per click campaigns.
1. Use Effective Images: If a picture is worth a thousand words, then the right one can be worth a thousand dollars, or more (you get what we are trying to say).
2. SEO Your Video Ad: What do we mean by this? Optimize your video the same way you would content for your website. Remember, search engines are robots, which means they cannot read video content. But, they can read meta tags for it, ie, your title tag, your video description tag, your keyword tag.
3. Decide on a Purpose: Before you make your pay per click video ad, decide what its purpose is. Is it to make an immediate sale, get more subscribers, build brand awareness, etc.? By deciding beforehand exactly what you want a video ad to do, you will exponentially increase your conversion odds.
4. French for the French; English for the English: What we mean by this is to speak your intended audiences language. Just like web copy, sales letters and any other marketing message, your pay per click video ad should be relatable. Remember, you have not changed how to market, you have only changed the medium.
5. KISS It! KISS is marketing speak for Keep It Simple Sam. Most pay per click video ads are short, so you do not have a lot of time to get into a whole lot of detail. Your video ad should whet the appetite of the viewer, making them want to . . .
6. Take Action: Do not forget to put in a call-to-action statement. This is true for any type of marketing that you do. At the risk of sounding repetitive, you have not changed how to market, you have only changed the medium.
Here is to your pay per click video ad marketing success!
About The Author
If you want to learn how to make more money with Internet Marketing and Pay Per Click Advertising, please click HERE to download this comprehensive 20+ page report for writing profitable Google AdWords campaigns.
