How to Create Winning Headlines
By David O Connell
Lets talk about everything you need to know about writing headlines and sub-headlines that can entice people to keep reading your offer. When you follow these steps correctly this method of sales copywriting should ensure people to like everything you say. Clever marketing is great marketing!
1. Use the color red for your headline.
The color red usually symbolizes an alert or something very important. Or, you can use black or text with yellow highlight in the background if red does not suit your sales copy idea or layout.
However, it is advisable to use red or off-red as the color of your headline, and this color can be used with almost any theme color with good results.
2. Your headline font must be much bigger than the usual font used for your sales letter.
The idea is for your large red headline to grab your web site visitor’’s attention to read it and continue reading. So it is very important that your headline stands out from the rest of your sales copy. Usually, the headline size 2 to 3 times bigger than your standard font.
3. Describe a benefit or a summary of your great offer in the headline.
And the benefit should speak to your prospect only, not to YOU or someone else. Make sure that it ultimately has to do with your prospect and how it could benefit him or her.
4.You could introduce a character in your headline.
It will make your sales copy more interesting to read and in most cases, could relate to your prospects. For example:
Discover How A 22 Year Old girl Is Making THREE Times More In Income Than both her parents On The Internet!
This headline is best aimed at young people who want to know how to make money online.
Or:
How A 27 Year Old Unemployed man broke free from Bankruptcy And Became Financially FREE. How YOU Can Do It, Too!
This headline is best aimed at people who are unemployed or bankrupt and how they can improve their financial situation, regardless of how old they are or how old they think they are.
This would depend on what type of product or service you have to offer, the more you can relate it to the majority of your web site visitors, the better chance you”ll have to hook your readers to read your sales letter, and then hopefully go on to make a purchase from you.
5.Your sub headline serves as a little hook after your main headline to make your visitors continue reading.
The sub headline usually explores another benefit for your reader to continue, which is not mentioned in the headline.
The sub headline is smaller than the main headline in font size usually by 1, and could be a different color too like black. Using black for your sub headline works well with your red main headline .You want to make your visitors feel that they need to read every line of your sales letter. Make it as easy as possible to read it, which brings us on to…
6.Do not use excessive words in your headline.
As a general rule, use from 15 to 25 words for your headline, and about 3 to 5 lines.
Do not make your headline hard to read by using too many words, otherwise your reader would just get lazy immediately and leave your web site, without ever knowing how great your offer really was.
About The Author
The headlines are the first few important steps you need for a great money making web site offer.
Find out how you can make even more money from your web site visitors
