How To Market Your New Joint Venture
By Christian Fea
For many entrepreneurs who wish to dive into the joint venture arena, getting the first partner is the hardest part. But once you have found a suitable and enthusiastic partner and performed all the proper paperwork, how do you take your newly formed JV and advertise it to the masses?
A great JV idea is like an acorn: it is unfilled potential until it is planted, watered, and finally grows into a new and majestic oak tree. The next step in getting the word out about your JV is to plant that seed and give it some water.
Here are some ideas that can get your JV information to new customers and clients:
Blogs - Form a blog with your JV partner. You can start a blog for free. You and your JV partner can trade writing short blog posts that promote your JV business. Also, get a following from other blogs to get traffic to yours. You might also ask about writing guest blog posts for other blogs to help promote your JV.
Articles - There are many websites that want your articles. Some will even pay you. Write informative articles related to your industry and JV to publish throughout the web.
eZines - Many websites specialize in subscription ezines. In addition, many online businesses create their own ezine for their customer database. Talk with one of these about writing a helpful article for their ezine and get your business noticed by their customers.
Website - Don”t forget about the possibility of a separate website for your new JV. It can simply be a well designed website that is search engine optimized (SEO) and provides information to potential customers. Or you may go full speed with Flash animation and an online shopping cart to sell more business.
Press Release - A well-written press release to local or regional media can help get the word out about your new JV. Especially if either you or your JV partner has a prominent role in the region to begin with, a joint venture can pique a reporter’’s interest to write a more detailed interview.
Email - The nice aspect about forming a JV is that you already have two established businesses with marketing lists. Join up your databases and send out a promotional email to your joint customers about your new JV. Offer special deals to get them to try your new JV product or service.
Advertise - Don”t forget the traditional route of promotion - advertising. Create ads for print, radio, TV, and even online advertising such as pay per click or pay per call. Research the best venues for your target market and spend the money to promote your new JV. Remember, you are splitting the costs, making advertising more affordable to both parties.
Your newly formed JV doesn”t have to sit stagnant while you try and build a new customer base. Take the initiative and get the word out about your new JV business.
About The Author
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Wealth Report.
