Direct Traffic to Your Business with Article Marketing
By Chris Ellington
Consumers today look for the best deal before they commit to making a purchase. More bang for the buck is completely understandable, especially in difficult economic times. However some consumers would rather pay for quality than quantity.
Consumers look for a business that offers excellent customer service as well as the product or service they plan to purchase. Articles give business owners the opportunity to express product knowledge while building the basis of a business relationship with perspective customers. Article marketing is the one marketing technique that combines quality and quantity into one easy to market bundle.
Paint Lines
Road signs and lines on the street direct traffic to and from brick and mortar shops. Backlinks, graphics and articles do the same for online businesses. Links from relevant blogs, forums, groups and articles create special lanes for traffic to flow from search engines to your website.
Distribute articles each week to keep traffic flowing and building page rank. Backlinks are a very important key to building page rank. Relevant backlinks carry more weight than irrelevant backlinks.
Each article published creates a backlink. More importantly, each article published creates a relevant backlink. One single article published to 100 article directories creates 100 relevant backlinks. A wide reach is extremely important to the success of an article marketing campaign.
Roll Out the Red Carpet
Article marketing provides a way for business owners to share product information with prospective customers. Distributors offer niche categories for depth as well as width. Consumers who reach deep into an article directory to find the information they seek are more serious about making a purchase.
Wide distribution ensures that articles are read by a variety of potential customers. Deep distribution targets those customers who are willing to go the extra mile to find the information they seek. Both are required for the success of an article marketing campaign.
Welcome VIPs
Mailing lists are one of the many ways to treat prospective customers like royalty. Create a mailing list and send reminders and helpful information. Add links to your articles in each e-mailed newsletter.
Treat those on your mailing list like the VIPs they are. They took the time to give you their contact information because they”re interested in your product or service. Respect that and take the time to provide them valuable information they won”t receive anywhere else.
Cater to Your Target Audience
Articles are a fantastic way to share information and lend credibility to your online business. Consumers make purchases based on recommendations from others they trust. Articles are the best white-hat marketing method in terms of honesty and integrity.
Scour message boards, online communities and blogs to get an idea of the type of information your target audience needs. Write articles based on their questions and concerns surrounding the product or service you sell. Display your product knowledge in a way they understand and create a relationship of trust with them.
Each article you publish creates a way for your targeted audience to visit your website. Paint clear, clean lines with each article you publish. Roll out the red carpet for customers who are willing to pay more for excellent customer service. Treat each customer like a VIP.
About The Author
Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world. Grab our Step-by-Step Guide here.
