Building MLM Downlines - Is That Just Down To Me?
By Alun Maxwell
Building MLM Downlines and the whole area of MLM lead generation are not unfortunately areas you can dump on your upline - much as they have an interest in your success. However, if you can get good at lead generation, then your group becomes a highly attractive place for your upline to position their newly-sponsored distributors. Now, their success is closely linked to building MLM downlines under you specifically.
I remember in the nineties that my network marketing opportunity at the time encouraged us all to be building MLM downlines ”wide”. This meant running our group with as many different ”legs” as we could manage. This could of course be very profitable and worked so long as some of those seeds germinated. What was often a barrier to lasting success though was the fall-out rate. You may well remember that feeling of spinning plates! It’’s a fact that many people seeking success in this industry will drop out if they don”t see ”results” within a week or so. The ‘’something for nothing” mindset survives all economic cycles, and these same people become the hysterical detractors of multi-level marketing in the future. ”I was in that thing and it didn”t work”. Ever heard that before?!
But let’’s be honest if we don”t start building MLM downlines, all we have is a ”club”. Having a star team behind you is very important in that ”multi-level” or ”network” marketing claims rightly to be your own business though you”re never ”on your own”. Find someone upline who’’s upbeat, creating results, and is someone whom you can work with. It doesn”t have to be your sponsor. They might quit next week! You can enjoy a great deal of back up and support from the ‘’star team” in your upline. Whilst that’’s important though, all the moral support in the world won”t pay as well as active distributors in your downline. To accomplish that, you”ll want to generate success ”on autopilot” with your own MLM lead generation campaign. Most importantly, you don”t need anyone in your upline to make this happen.
These days there are a shed load of resources out there to help you find online business success, and it’’s up to you and your ambition level to study the MLM lead generation methodology. If you”re blessed with an enlightened upline, they will support your ambitious online efforts, and will gratefully accept advice in some areas where you may have the technical edge. In this respect, building MLM downlines can become more of a collaboration of equals rather than the ”this is how we always do it” mindset which has lead to MLM’’s ”cult” label in the eyes of many on the outside.
In the past, our upline has been the main fount of knowledge for us, and these days they are still a great support resource. Let’’s not forget the golden rule of this industry, that of ”building success on the success of others.” But if our upline is not able to give advice on autoresponders, one time offers, funded proposals and traffic exchanges, does that mean those avenues are closed to us? Far from it. In this ”new world” of online MLM lead generation, we have complete freedom to chase our success using modern technology.
So is building MLM downlines something we”re stuck with battling away at unaided? No. Put yourself in your upline’’s position for a moment. Someone in your group, perhaps several levels down, has ‘’struck oil” with an online MLM lead generation system that is pouring distributors in on autopilot. You are sponsoring people too but are aware that new distributors can fall away quickly. Now that most companies agree that lasting MLM success is better achieved by building three or four ”deep legs” than twenty or so shallow ones, where would be the best part of your group to place those new people? Exactly! Under that distributor way down in your group that can”t stop sponsoring people!
There’’s more. If you learn an MLM lead generation system, build your own list that’’s yours and not your company’’s, and have several of your upline routinely placing new distributors under you to catch the ”wave” of your MLM success online, then you have an endless stream of prospects who would be very hot for all the online business tools that you”ve been using for building MLM downlines in the first place. You can earn affiliate commissions on all those sales. Everyone wants what works. You”ll be what works. You”ll be the star of your star team!
By building MLM downlines that are productive, by capturing the contact details of twenty business builders who don”t want your opportunity for every one that does, and by building your success with an online MLM lead genearation system that works on autopilot, you”ll be amazed at how attractive you become to your upline. The tools are out there. The next bit’’s up to you.
About The Author
Alun Maxwell is an experienced online marketer. He also trains many executives on personal impact. If you are serious about mlm lead generation online and building mlm downlines then pick up a complimentary copy of ”How to Get Rich From Any MLM” at
