Unlocking the Secrets of Search Engine Friendly Article Marketing
By Rebecca Taylor
Article marketing is the best form of online advertising. No one buys products or services without the proper research. The Internet is a great way for consumers to find targeted information about the products and services they plan to purchase.
Quality Content is King
Everywhere you look, people are insistent that content is king. Unfortunately that isn”t the case. A website filled with random content is not ranked as high as a website filled with custom created content.
Content isn”t the king of the Internet any more. Well-written, targeted content has defeated plain content and has become the new king of the Internet. Anyone can write a sentence. Professional writers make your articles and website content shine.
Provide Quality Information
Search engines point your target audience to your articles or website based on keywords. By the time someone reads your article or the information on your website, they”ve searched for it with the help of search engines. Don”t let your readers leave disappointed.
Provide the quality information they need to base their decision to make a purchase. The purpose of article marketing is to reach a targeted audience and pre-sell products or services. Targeted readers look for specific information before spending their hard-earned money.
Submit Articles to Publishers
A deep and wide reach is essential when submitting articles to publishers. A wide reach creates thousands of links back to the author’’s website. Deep distribution places articles in specific categories that people search for intentionally.
When someone reaches deep into article directories to find information, they”re serious about making a purchase. Highly targeted, niche categories provide a great way to pre-sell a product or service to a targeted audience.
Make the most of your article marketing campaign by submitting your articles to hundreds of article directories. Distribution services are often the best way to get your articles distributed. Manually submitting articles to a hundred article directories takes a lot of time and effort.
Keep it Seriously Simple
Just remember to KISS your online content. Keep it Seriously Simple by using every-day language to get your point across. Don”t use words that people have to use a dictionary to figure out.
Don”t require your target audience to be scholars in order to read your content. Easily readable content attracts more readers than content that makes use of words people don”t use on a daily basis. Content must be easily read and just as easily scanned.
The average Internet user stays on a website about 45 seconds. Rarely do people take the time to reference a dictionary if they are trying to read something. They scan an article or website to find the information they seek and move on to the next website.
Market Your Articles
After publishing your articles, it’’s time to market them. Visit and join several forums, blogs and online communities to share the information from your articles. Direct traffic to your articles daily and encourage people to read and leave feedback.
Add a link to your articles in your e-mail and forum signatures. Use persuasive text to encourage the reader to click to read the article. Each time you leave a message on a forum, you create a link to one of your articles or to your website.
Blog communities are a great way to market your articles and website. Bloggers enjoy seeing comments and building relationships on their blog. Every time you leave a comment on a blog, you leave a link to your website or articles.
About The Author
Rebecca Taylor is a coach for the Affiliate Program at Article Marketer. She assists and coaches Article Marketer affiliates. Learn about articles relationship with search engines here.
