The Importance Of Web Site Back Links
By Wes Hamilton
Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) can make or break your website.
It is commonly thought by many that if your website does not rank on one of the first two pages of the SERPs that your website will rarely be seen by visitors. For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.
Search engines love to see a website that has back links leading to it. You can check this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case
study and look at your #1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering their complete domain name into the url search bar and viewing their links.
Of course back links are just one part of the equation, but they are a big part of the equation in getting good SERP results. So, if creating back links is such a good idea, why isn”t everyone
doing it? Well, not everyone is doing it, because it can be a real pain to create back links.
Let’’s look at some of the more common methods of building back links:
* Email A Fellow Webmaster - It is recommended that the back links that you get to your site be from a site that is relevant to the topic of your own website. Having a website about cars linked to a site about fishing does not help you in the SERPs, as much as having a site about cars linking to a site about tires.
The problem here is that you can literally spend hours upon hours emailing various webmasters and asking them to give you a back link. In addition, it is common practice that you offer a reciprocal link to their website. This is fine for some people, but others do not want to clutter their pages with links that take visitors away from their website.
Additionally, you will want to look and see if the site that you are trying to get a link from has a good Google page rank (PR). Google says that a back link from a related site with good PR counts as a strong “vote” for your site; the more votes that you get, the higher your SERP and the higher your PR will be at the next update.
Once you create a sales pitch to a Webmaster for a link exchange, you have to hurry up and wait. You can email 100 webmasters and get a varied response, that is, if you get a response at all. It has been cited that reciprocal linking campaigns have about a 2-5% acceptance rate. In other words, out of those 100 people you took the time to research and to email, only 2-5 of them will give you the back link that you are looking for. Of course, a few more may be willing to do it for a fee.
* Directories - Directories are another “tried and true” method of generating back links to websites. Again this is a process that will take hours of work.
You will find that many webmasters operate their own directories. Many of these directories provide free listings, or they wish for a reciprocal link in exchange for placing your link. At many of these directories, you can also pay for a sponsored link.
The problem here? These directories are usually operated by software and are not human edited. This means that your site could end up in the wrong category or that your site is simply listed and forgotten about. These link directories often boast of
having decent PR on their homepage, but the actual page that your site will be listed on usually has a 0 PR. These small directories also have numerous requirements, and you need to read the fine print. One mistake and the 15 minutes you spent constructing your submission could be wasted, when your submission is rejected.
* Reprint Articles For Back Links - This is an option to create back links that many webmasters overlook. Probably the primary reason that webmasters do not take full advantage of this is because they do not feel comfortable with writing articles. Another reason is that the Webmaster may not have the time towrite a quality article.
Consider this, one well-written article can be submitted to literally thousands of publishers of ezines and newsletters, niche webmasters, and free reprint article sites and can result in dozens, hundreds or thousands of back links. Now, not every
publisher will pick up your article, but for the ones that do use your article, you will get a back link from their website. The back link is achieved in the “about the author” box that is required to stay in place with your article.
About The Author
The author is the owner of an established plumbing business. He writes articles on consumer information / protection , business in general and home improvement.
For more FREE INFORMATION visit hereandhere thank you!
