Your Network Marketing Blog: 4 Great Ways To Use It
By Kevin Ihrig
Wondering how to use your network marketing blog to improve your business? Let’’s take a look at four ways you can improve your business using your blog.
1. Your Product or Field
You can use your network marketing blog to write about your product or field. Now don”t misunderstand. People don”t want to read page after page of how great your product is and how your gout was healed or your neighbor lost a jillion pounds. A few of those, maybe, but only to support factual based information.
People want answers about their questions. You can search Google, Yahoo or Bing and see what people want to know, then answer those questions on your network marketing blog, without specifically pushing your own product.
2. Your Business Model
Many people misunderstand the network marketing business and malign it severely. You can write about the good points of this business model. You can also write about the good things your company does, and why those benefit individuals.
3. You!
Almost everyone neglects this one. You need to tell people what you do, how you can help them. People want to do business with others that they trust. Demonstrate that you can be that person and help them succeed.
As a leader in your business opportunity, you will want people to join your organization. People love to follow a good leader and a person who knows the way to success. Become that person and show them that you can fill the bill and help them walk the same path you did.
Sometimes we say that our products sell themselves. Sadly, this is never the case. In fact, many traditional businesses have gone under with this same thought.
You may have also heard the phrase, Build a better mousetrap and they”ll beat a path to your door. Sadly, this one also rings false. The US patent office has dozens of great patents on new mousetraps, but we still use the same ones.
To stand out, you need to get your name out where people can see it, and will see the value you offer.
4. Capturing Leads
You should also use your network marketing blog to capture all the leads you can. Do this by offering a free report, a free series of videos, a free course, or something else your visitors will like, use, and enjoy.
To get the course, offer an opt-in box by signing up with an autoresponder. Then, then your future visitor signs up, you send them (automatically by way of the autoresponder) a link to download the free item you offered.
Where they sign up, be sure to tell them that they are signing up for email updates or a newsletter, so you can contact them again. Always be CAN-SPAM compliant as well.
Now you have a growing list of free network marketing leads that have downloaded your free item. Cool. What a great use for a network marketing blog.
You can use your blog in other ways, like announcing major events and new products, but these will get you started. See my next article for four ways to publicize your network marketing blog.
About The Author
Want to learn more about how to do this? Download a free report here: Free Network Marketing Report
Kevin Ihrig is an online network marketer, and earns money consistently from the internet. If you want to expand your MLM income using the internet, Kevin can show you how.
