Seo Content for Small Business: Two Types Every Website Needs
By Yuwanda Black
Depending on which source you read, anywhere from 30,000 to 100,000 new websites are published every single day. And, this number is only increasing, which leads every small business owner to wonder, “How in the world will my site ever get found?” This is where SEO content comes into play.
Small Business SEO: The Good News
While the stats can be daunting, it is relatively easy to get found online. Why is this? Because once many small businesses publish their sites, they promptly forget them. This presents an excellent opportunity for savvy entrepreneurs who are willing to invest in traffic-driving SEO content. Following are two types that every website should have.
Easy, Breezy Distributable SEO Content: This is content that you distribute far and wide on the web. Its purpose is to entice prospects to visit your site for more information and to get all-important backlinks.
What are backlinks and why are they important?
Backlinks are simply links from other websites and blogs back to your website. They are also known as inbound links. They are important because search engines use them to rank your site. The more one-way backlinks you have to your site, the more popular and important it is deemed by search engines.
The more popular search engines think you site is, the more traffic they send to it. This means your site ranks higher in search results.
Where do you distribute easy, breezy SEO content? Free article directories, newsletters and industry blogs, for example.
Foundational SEO Content: This is content that should only be found on your site. It should not be distributed any place else. It is usually more in-depth than easy, breezy SEO content and its purpose is to educate visitors about a particular aspect of your product/service.
Easy, breezy content usually refers a visitor to more in-depth, foundational content on your site. This is what we mean when we say that easy, breezy content is used to entice prospects to visit your site.
Small Business SEO Content: How Often to Produce New Website Copy
Search engines love new content. If your site is brand new, adding new content 3-5 times a week for the first 30-60 days will get you some good traction. After this, you can scale back to once or twice a week.
The reason you want to be really aggressive in adding content initially is that sometimes it takes search engines a few days or weeks to regularly index your site.
The most important thing to remember is that you can”t build your site and forget it if you expect to generate leads and sales. Producing fresh SEO content on a regular basis is key to achieving your business goals.
About The Author
Learn how to write traffic-generating, sales-producing SEO content like the pros in How to Write SEO Copy That Sells: An SEO Content Writing Guide for Business. Details at http://newmediawords.biz, an SEO Content Writing and Distribution Firm.
