How To Properly Segment Your Email Newsletter List
By September Danforth
Are you a professional email marketer? If so, then you already know that segmenting your email list is one of the best ways to boost your email advertising success. If you”re not a pro email marketer, then read on.
Most likely, your your readers fall in to various segments, from people who always convert to people who never keep your email in their inbox. As a marketer, you can capitalize on this knowledge to increase your list’’s performance in the long run, and this is exactly what experienced email marketing professionals do. We are going to cover multiple ways you too can segment your list for success.
The Best
As long as you are using good email marketing software, then you should be able to easily track which subscribers actually react to your emails and are most likely to convert. These individuals are your performers, and they deserve their own list segment and should be catered to. One way to get great mileage out of this segment is to offer special promotions just for them, or implement a variety of loyalty programs. Ultimately, you hope to maintain this segment’’s satisfaction indefinitely.
Fresh Meat
People who have just subscribed to your newsletter get their own segment, because first impressions will make or break your email program. Pull out all the stops with these subscribers, get them your best material that is sales oriented and make sure to send off that first email ASAP. Certainly, this segment will rotate regularly.
Timid Readers
Often, this is the biggest segment, and is comprised of people who might open an email every now and then, but never convert. This is where most of your list’’s potential rests, and the key to making these users convert is to test continuously. In fact, these users are the best to test new strategies on, as they”re the hardest to please. You can be sure that if something works on this segment, it will work for all of the others as well!
Under Performers
Okay, so hopefully this isn”t your biggest segment, but many new email marketers might find it to be the case. This group of people never do anything, not even open your emails. Why do they deserve a segment? So you can delete them and stop wasting your money. You can expect your entire list to renew itself about every 6 months or so, so most likely, everyone will pass through this segment eventually as they move on to new products or you satisfy their needs.
About The Author
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