What is Viral Marketing - Extremely Low Cost Targeted Traffic
By Daniel Gonzalez
Wouldn”t you love your website to have tons of targeted traffic just by people talking about it?…
Everyone that is running an honest, useful, productive business wants their business to be the talk of the town. You want everyone that visits to tell someone else how great you are and send more people to visit.
Somehow, your online blog or website must capture this same virtue to gain a major edge in the fight for targeted traffic from other sources like word-of-mouth. With the high competition, this can be difficult, so word-of-mouth customers won”t be the first to come to you.
Your first job is to get found so that others know you exist. If people don”t find you in big enough numbers, then you will just wither away in the fields of dead websites.
Using a combination of the many previously mentioned techniques will get you found and start the numbers building. As these numbers of targeted web visitors grow, you want them to spread the word simply because the want to. You need to have mechanisms in place to take advantage of this phenomenon that will occur if you are a a place worth visiting.
Viral Marketing Overview
Viral Marketing is not a new thing. It is a term that came around during the boom of internet business. It was what a bunch of “gurus” started calling word-of-mouth marketing for internet businesses or products.
Simply stated, “viral marketing” or “viral advertising” is a way to spread your marketing message in a way that is self-replicating - you know - like a virus. The difference is, no one gets sick, and everyone benefits.
It quite literally turns the age-old word-of-mouth advertising into an electronic tool for spreading your marketing message without you doing anything but planting the seed.
Its goal generally lies around stirring up massive media angles by creating a unique story and that is interesting, or entertaining, or both. The nature of such stories spurs people to have to tell someone else they know about it. These type campaigns are low cost because the major share of the marketing is done by the public - voluntarily!
By adding bonuses or discounts along with whatever media you want spread, you can intensify the results dramatically. Since this marketing does rely on building a mass public response, it can be very difficult to master. I don”t recommend it as a sole means of getting traffic.
It is great for adding a real boost to your traffic when other initial means are successful, and you hit on the right angle to launch a viral stir.
Using Viral Marketing to your advantage
To get the advantage of viral marketing and the resulting viral traffic, there are two common ways to move your message forward.
One is the perpetual motion or self perpetuating method. This is when you manage to get your marketing message attached to a favorite thing of your target crowd. If your thing or message is attached to something people already like and “buzz” about - and your message is good to, then you benefit from the same perpetual buzz.
Another method is to get your message or thing injected into many networks. These are existing networks, not something you build. They can include things as simple as strong, established relationships among groups of people, or - in the online world - things like niche forums, social networking sites, video sites, articles, and press releases.
Regardless of which method is being used, if your product is worth the buzz, it must also be easily transferred from customer to customer. If you can do this, then you will reap massive traffic from your viral efforts.
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