Backlinks: What to Avoid When Building Backlinks to Your Website
By Charles Kassotis
Website owners spend a lot of time obtaining backlinks to their site because they know it will increase their search engine ranking significantly. Although backlinking is an important part of increasing website traffic, there are a few things you should know before generating incoming links to your site.
Backlink Methods You Should Avoid at All Costs
There are backlinking methods that are designed to manipulate the search engines and scam website owners out of their website traffic. If you do not know what you are looking for, you could fall victim to one of these schemes. In addition, the search engines recognize when they are being manipulated through deceptive linking practices and they will either seriously decrease your ranking or remove your site from the rankings altogether.
Link Farms: Link farms consist of an entire group of websites that link to one another for the purpose of inflating the amount of links for each site. Sometimes the websites are all operated by the same owner for the purpose of generating links. The search engine spiders are capable of recognizing link farms which in most cases are a violation of the Terms of Service.
Fraudulent Directories: Submitting your site to a Web directory is a common practice for increasing traffic. Make sure you do your research on the directory to make sure it is legitimate. There are fraudulent directories which are known as scrapers that are designed to steal your website traffic.
Your link will appear on their site and they create a fake backlink to yours that resembles an authentic link. They will add a no follow in the HTML tag so the search engines fail to give you credit for the backlink. They are also masters at stealing your keywords and even creating competition for your business name. You can find these sites by conducting a search with your main keywords and your domain name.
Generated Links: These are links that are created via scripts or software. They are designed to automate comments submitted to blogs and forums with a link back to your site. The reality is they defeat their purpose because they are easily detected by spam blockers and search engines. Although to some it appears like a time saver, using link generation software is a really good way to get your website blacklisted with the search engines.
Footer Links: Footer or Sidebar links are backlinks that appear on the bottom or side of a Web page. Since the search engines look for backlinks that are relevant to the content, they tend to dismiss these types of links as insignificant. High quality backlinks usually appear somewhere within the content on the page.
Exchange Links: In the earlier days of Internet marketing, exchanging links or using reciprocal linking was the norm. In the present day, search engines view these as potential link farms and they actually hurt your ranking rather than help it.
Link Pages: Some websites contain pages that are dedicated solely to placing links. It is not a good practice to get yourself listed on one of these pages simply because you do not know the ranking of the other links listed on the page.
For every great Internet marketing strategy that exists, there are always fraudulent practices that attempt to beat the system. The same facts apply to backlinking, so make sure you stay on top of the best practices, as well as the fraudulent practices
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