Search Engine Optimisation and Google Ranking Factors
By Tom Greaves
When were looking to perform search engine optimisation on our sites what were really looking to achieve is a top ranking on Google for keywords relevant to our product or service. Before we can gain a high Google ranking we first need to understand the factors that determine why a site ranks high on Google, once we have this knowledge we can begin to implement the necessary changes to our site and structure.
The problem is that there are hundreds of rankings factors which determine where a site will rank for a determined keyword query, so which ones do we pick? Which one’’s are given the most weight and which ones should we ignore? The only way to know this is through research, fortunately the research has been carried out on many SEO sites for us all to benefit from. Here are some of the most important search engine optimisation factors that will allow you to rank highly on Google.
Links are the main area we should be looking to optimise when going through our optimisation strategy, they are that powerful that a site can rank for a keyword phrase with no relevant content, however it is good practice to use content and links together. The main element of your link that you will want to optimise is your anchor text, this tells Google the subject of your site before Google ever reaches the page. It is a highly powerful techniques used by SEO’’s to increase the relevance of a site. You should also aim to get links from pages that are relevant to your content, this will increase the authority the link carries.
There are also many on page factors we need to consider when optimising for Google, however the most important on page feature is your title tag. You should use your keywords in your title tag naturally, don”t stuff the keywords, simply use the phrase once putting your main keywords at the beginning. You should then try and use different variations of your targeted keywords within your content. Google loves content and will give you extra ranking ability for the increased content on your domain. You should also attempt to optimise images on your page through use of the ALT attribute, again use keyword variations within it.
There are many more Google ranking factors to consider and trying to reach the correct blend is what every good SEO should be trying to do.
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