How Article Marketing Works to Promote Your Writing
By Tiva Kelly
When it comes to article writing, gaining an audience for what you write is essential. There’’s a lot of competition on the Web for the attention of readers looking for solid information. Writing quality articles and submitting them to a few publishers won”t gain you a significant audience. You need a comprehensive plan and vehicle to get widespread distribution of your work.
That’’s where article marketing comes in. Employing this marketing tool is the fastest way to get your content widespread exposure. Along with that, you get that same exposure for your links.
An article-marketing enterprise does the systematic distribution of your articles. A good article distribution service focuses on getting your work to the top specialty publishers out there. Having your articles published on popular sites, and in popular publications, raises your profile.
Web searchers begin to take notice of who you are. Name recognition is vital to gaining credibility as a writer and internet marketer. With that in mind, let’’s take a closer look at how article marketing works to promote your writing:
The Process
An article marketing campaign begins with you taking the time to research your topics. These topics relate to your business, or affiliate products. Next, you carefully construct informative articles for your target audience. Of course, you populate these articles with appropriate keywords. You base these keywords on search terms you believe your target market uses.
Next, you submit articles on these specific topics to an article distribution service. You categorize them among the categories and sub-categories that fit your topic. The better article services deal with a multitude of reputable publishers across all topic categories.
Now, the article marketing enterprise takes over and does what they do best. This is gaining your articles widespread exposure across the Internet. They accomplish this via wide and deep distribution of your articles.
The better services deal with thousands of quality publishers. These run the gamut from general interest online e-zines to highly focused specialty publications. They work to match your content to the appropriate publishers.
Next, the publishers take over. They publish your articles in said newsletters and e-zines, and on their content websites. With the publication of your articles comes that exposure for your links situated in your author’’s resource box. Now that significant audience for your articles begins to grow.
The Benefits
With the process complete, you begin to reap the benefits of article marketing. You continually repeat the above process. This is through more article writing and article marketing campaigns. You want a steady flow of fresh content promoting you, your writing, and your business. Meanwhile the benefits do come.
One benefit of article marketing is the increased traffic you receive to your website. This traffic comes from popular web publications of your niche. The major search engines love this highly relevant traffic. When they see you receiving traffic from sites aligned with yours they give you a higher page rank. You are “relevant” to them and their users.
Another benefit is you gain higher search engine results page (SERP) listings. This is a direct result of a higher page rank. The higher you place on SERP listings the more traffic heads to your website.
This is that coveted targeted traffic already inclined to buying your products. Their search terms, which match your article keywords, prove they already have an interest in your topics. By association, they have an interest in your business and your products. If they didn”t they wouldn”t have performed searches relating to it.
In addition, another very important benefit from article marketing is the credibility you gain. Your articles are your vehicle for highlighting your knowledge and expertise in a specific discipline. The more readers see you as an authority, the more comfortable they are linking to your website. Once there, your website content can further convey the expertise you have.
On your website, you offer even more information that is useful. You also make recommendations for products and services you offer. Your recommendations have the weight of your solid online reputation behind them. This leads to “potential customers” trusting you. When they trust you, they convert to “customers.” All of this started with your decision to engage in article marketing.
Your articles, populating websites, e-zines, and newsletters across the Internet are your ambassadors. They speak of you, your business, and your products. You want them speaking in as many places as possible. Article marketing helps you achieve this goal, getting your articles published where they need to be.
About The Author
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how internet marketers are crushing the competition here.
