The Unsung Hero: User-Friendly Websites
By John Edet
You should thus make it as simple and pleasant as possible for your customers to get information in your store, to find and order products, one of the basic rules for successful online marketing. You have made the right choice with your decision for an online store, because your new store comes with all the vital features and elements for shopping conveniently and easily on the net, thus laying the foundations for successful online marketing in the long term.
Attractive and sales-promoting design Basically, the same rules that apply to a conventional store apply to the design of a virtual store: The goods offered should be attractive and induce shoppers to buy. But
this product presentation and the store design should not distract from the actual purpose, selling. Via design and layout it is important to impart a pleasant and secure shopping feeling and induce the visitor to buy. It is essential during implementation to take into account some internet-specific peculiarities:
Unlike selling in a brick and mortar store, your customer can not test or try out the product or check the material. For this reason, you should make his buying decision easier with meaningful, but not overly long, product descriptions and high-quality and free-form product images. Detailed images of the product or individual product attributes facilitate the choice and buying decision of the potential customer.
The customer should be guided from the product presentation/information quickly and with as few detours as possible to the actual purchase. Do not distract the customer from shopping with meaningless design elements or information not related to buying. Give him the opportunity of placing the selected product directly into his basket and then getting to the basket without having to take a roundabout route.
Broadband is indeed on the advance, but ISDN and analog connections are still widespread, especially for private users. Unnecessary gimmicks and large-size images lead to longer page loading times and test the patience of your customers. The graphical elements should not result in an extreme slowdown for images being displayed. Because prolonged waiting increases the readiness of the user to leave the web site.
The online store provides a set of powerful design tools you can use to quickly, easily and flexibly customize your store according to your own personal ideas or your corporate design. In doing so, no knowledge of HTML or assistance from external service providers are needed. Support is provided to you by a powerful design editor and a tool for creating images that automatically creates different sizes and views of product images.
About The Author
John E, Media Relations Adviser Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches.
