Are You Turning Away Potential Buying Customers?
By John Edet
What do I do now? This is a question that online buyers often ask when landing on pretty, colourful and very creative store pages which lack a clear and concise system of navigation. Build your store and your product catalogue as simply and logically as possible, making them appealing and modern at the same time. A good navigation system and customer-friendly store design are characterized by your customers being able to find themselves around your store intuitively and get to the desired product offers and to the basket quickly and unerringly.
Clear ordering process and basket
Uncompleted orders still represent a serious problem in online marketing. Because of this, companies across the world are missing out on sales in the range of several billion dollars a year. One of the most frequent reasons for abruptly abandoned orders is a
complicated, complex and overly long ordering process. Because of this, design the ordering process in your online store to be as short, transparent and clear as
possible.
During the ordering process, show your customers where they are in the overall process and how to continue. For example a basket that is always visible and a clear
indication of progress. Your customer must have the feeling of absolute control in the actual ordering process, until they finally consciously order the products in the basket, ideally after you have provided them a summary of the order stating all information pertinent to the order and the costs incurred and this is explicitly confirmed by the customer. Afterwards, the customer should automatically receive an order confirmation via e-mail that clearly summarizes all data and information about the order.
Make it possible to make changes to the basket
Often customers want to change the amount ordered before placing an order. You should make it possible for your customer to make these changes to the basket. In addition, a direct link from the basket back to the product description makes it possible for your customer to get missing product information or to make sure that they have selected the right product before finalizing the order, without a long and cumbersome search.
Provide information about total costs early on many orders are abandoned the moment your customer finds out unexpected high costs for shipping at too late a point in time. You can avoid this by indicating as early as possible in the ordering process the amounts for shipping and the total for all additional charges for the items ordered. Doing so creates an atmosphere of transparency and security for the customer and prevents unpleasant surprises from the outset.
The customer should always be able to choose between different shipping methods.
Low prices are unquestioningly important for success online. At the same time remember high shipping costs tend to scare off more experienced customers. You
should therefore stay within the normal range for shipping costs and not attempt to compensate for low prices with shipping charges that are too high.
About The Author
John E, Media Relations Adviser Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches.
