Page Rank, Search Engine Results Pages, Articles, and You
By Carol Palmatier
Articles upon articles exist trumpeting the benefits of “article marketing.” It certainly is an excellent marketing tool for establishing your credibility on the Worldwide Web. Article writing lets you present yourself to your target market and build a trusting relationship with them. Your content can educate your audience on topics related to affiliate products you sell.
Your goal as an article writer is to present quality information to your readers. Are you doing this for the good of your health? No, you”re doing this to build your reputation as a businessperson. You want your niche seeing you as an excellent source of quality information. You want to encourage backlinking from your articles to where you offer quality products and services.
However, there’’s something else to think about as you engage in article writing. Think about how writing those articles can improve your page rank and your search engine results positions. It’’s important that you improve these two elements, while building credibility and backlinks.
Page rank, search engine results pages, articles, and you, are interconnected. They all affect one another. You write, which produces articles. These articles publish on the Web. Readers read these articles and link back to your website via your author’’s resource box.
The more backlinks you have from popular sites, the better page rank a search engine gives you. This better page rank means you get better positions on search engine results pages. This in turn drives even more traffic your way.
The more traffic you receive proves to you that article marketing works. You proceed to write more articles and start the process all over again. This is the inter-connectivity of all the aforementioned aspects.
Page rank is vital to succeeding on the Internet. Improved page rank and subsequently better positions on search engine results pages means more quality traffic coming to you. You need constant streams of traffic to have a sustainable online business. No traffic is akin to setting up shop in an abandoned strip mall.
Your page rank is the number a major search engine uses to determine your site’’s credibility. This is in comparison to other websites on the Internet. The search engines want to know if you”re relevant to users” searches. They will look at your web content, and at quality backlinks to your website. They will reward you with a higher page rank if they see you as a quality site that webs searchers crave.
Article writing, article submission, and article distribution combine to drive quality traffic to your website. Every time one of your articles publishes, it creates a backlink to your site. As those backlinks grow on the Web over time, your page rank grows as well. Of course, better search engine results page listings improve through all of this. On top of all of this, your articles will drive pre-sold traffic to your website.
Once you write your articles, you have to decide what article distribution service you will use. To improve your page rank you need to align yourself with a quality service. The best ones have definite characteristics that will help you improve page rank. By extension, they will help you garner those improved search engine results page positions.
Look for a service that allows you to submit as many articles as you like in a subscription period. The better article marketing services charge one fee for unlimited submissions. They do not cap the amount of articles you can submit in a period. They do not charge additional fees for extra article submissions.
The more you write, the more publishers will publish your work. In turn, this drives up your page rank. In addition, if you have time constraints on you, a good service can ensure the creation of custom-written articles for you.
It’’s wise to choose an article distribution service that never stops sending your article across the web. Choose a service that submits over time for you. Constant and continuous submission means your links will keep increasing on the Web. This will help drive up that all important page rank that can help you build your online income faster.
As you write and have articles published, you will have your links spread across the Web. Each month, more websites will backlink to your web pages. The search engines will take notice. They will look at the traffic your site is receiving. They will deem you relevant or not relevant to web searchers, based on the quality of your backlinks and your web pages content.
Consider page rank, search engine results pages, articles, and you. Understand the interconnectivity of these elements, how they can build a successful online venture. Write those articles, and submit them to a good article distribution service and watch your page rank grow.
About The Author
Carol Palmatier is Vice President of Marketing for the premium article distribution service; Article Marketer, and a “Word of Mouth” marketing expert. Learn more about improving page rank using articles here.
