AdWords Marketing: How to Create a Sales-Pulling Landing Page
By Kelly Larsen
When creating your AdWords campaign, you need to have a place to send visitors after they click on your ads. This is known as your landing page. About six months ago, Google’’s quality score calculations changed to include the quality of your landing page.
What this means is AdWords now takes into account the quality of your landing page to calculate a Quality Score. Now, your landing page can impact your AdWords campaign by having you pay higher prices for keywords.
How to Create an AdWords-Friendly Landing Page That Converts
There are a number of things that you can do to improve the quality of your landing page. Sometimes it requires only minor revisions. Other times it may be necessary to start from scratch.
Choose Your Domain Name Wisely
Your domain name is a very important part of your quality score. You want one of your keywords to be part of the domain name. Obviously, it is not possible to use all of your keywords, but the closer you can get to relating your domain name and the theme of your landing page, the better chance you have of making your page convert.
It’’s okay to use hyphens to separate your words. For instance: powerful-adwords-tips. This domain name lets Google know that your landing page is related to AdWords tips. The hyphens make it easier to distinguish what your site is about.
Note about using hyphens: The downside to using hyphens is that is it more difficult for visitors to remember your domain name. One easy solution is to purchase two domain names: one with hyphens and one without hyphens.
Using Keywords in Your File Name
Most people don”t pay much attention to what they name their files. But by using keywords to name your file, you can significantly boost your quality score in AdWords. An example of this would be naming your file adwords-tips dot [file extension].
The second benefit of using keywords in your file name is that visitors will see the keyword in the landing page URL. This will confirm that if they visit your page it will be about AdWords tips.
Why You Should Add Meta Tags to Your Landing Page
Not only should you add meta tags to your landing page, you should make sure that your meta tags contain your keyword. Your description tag should also contain your keyword.
Summary: Increasing Your AdWords Quality Score
These are just a few tips to help increase your AdWords Quality score. If your AdWords campaign isn”t performing the way you think it should, check your landing page. The problem could be corrected by making a few simple adjustments.
About The Author
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