How to Avoid Local SEO Mistakes
By scott gallagher
Local marketing on the internet definitely has its challenges. Obviously, there are several things to consider during the act of setting up your marketing campaign and there are several mistakes that can easily be made along the way. Although most eventually learn by trial and error, we have chosen to list a few of the more common mistakes to keep an eye out for below. By avoiding these mistakes, you can ensure that you are going to get the best value for your time and that the money that you spend during the promotion of your business is not simply being washed down the drain while you attempt to promote your business online.
1. Poor keywords: Ensure that you”re choosing the right keywords to target with your local online marketing campaign. The number one reason that an online business will fail is because they target the wrong keywords. Targeting the right ones ensures that after you implement all your other initiatives, that the traffic coming to your site is qualified and interested in your services.
2. Forgetting to build links: Building links from sites that are related either by virtue of industry and content or by geographic location can help your local marketing online by raising your profile in the search engines.
3. Making SEO the focus of your site: Decide what you want your site to project about your business and then try to optimize it, not the other way around. Content is more important than keyword density.
4. Use your headings: These are important for your search engine rankings.
5. Not bothering with a press release: A big mistake, because a good one will flood your site with traffic.
6. Not targeting locally: Don”t forget to include some local keywords in your SEO in order to ensure that the highest qualified traffic is finding your site.
7. Targeting TOO locally: The opposite to the last mistake is focusing your SEO too much on the locale and note enough on your products and services. This will result in no traffic finding their way to your page.
8. Targeting keywords with too much competition: If you try to attract traffic for a keyword that a thousand other sites are also trying to win, you will usually lose to sites with more experience, more links, or simply more money to spend on their online campaigns. Instead, choose tightly focused keywords to really get the traffic that you”re looking for on your site.
9. Poor Spelling and Grammar: This will make your local marketing webpage lose any vestige of professionalism or legitimacy. It looks shoddy, rushed, and people will not be coming back to your page if it is full of these types of mistakes. This is much more important than some realize.
10. Creating a Flash Page: Unless you happen to be a programming, design, or SEO guru, optimizing a Flash page presents a whole new set of challenges that you might be better off avoiding while starting a local marketing initiative online.
About The Author
Scott Gallagher is the author of an internet marketing course. With exceptional knowledge of marketing for small business, Scott is also becoming an expert with Courier Company Marketing Solutions.
