Five Article Marketing Tips to Boost Your Traffic
By Rosamunde Bott
Trends in internet marketing change so quickly it can be difficult to keep up, but one thing that does remain constant is article marketing. When you write articles that are keyword rich and submit them to directories, you will boost your traffic in two ways. Firstly, the search engines will pick up your keywords, and secondly some of the people who read your articles will click on your website link. In this article I have laid out five article marketing tips that will help to improve your skills in this important internet marketing area.
1. Make sure you thoroughly research your keywords. You need to have good quality keywords in your article that are relevant both to the article and to your website niche.
It is not difficult to research your keywords, and you can do it for free using tools such as Google’’s Keyword Tool or Wordtracker. Find high volume, but low competition long tail keywords for each article and use them in your article title and a few times in the content.
Each time you write an article your keyword research should be your very first step.
2. Use titles that will catch the eye. Learn how to write good titles by researching what other people are doing. Go to your favourite article directly and see what titles really stand out for you.
Remember to use your chosen keyword phrase(s) in your title in order to get the attention of the search engines.
3. Make your first paragraph interesting. Most people today are too busy to read through to the end of an article unless their attention has been grabbed within the first few sentences. Make sure they carry on reading by making your first paragraph interesting and by telling them that you have something very useful to say.
4. Write quality rather than quantity. A good article does not mean a long article. Wordy, rambling articles will have your reader lose interest half way through. Short, pithy and useful articles that keep to a main theme are usually the most popular. Read through your article after writing it to make sure every word counts. Delete anything that is unnecessary or irrelevant.
5. Submit to the best directories. It is better to submit your articles to a few of the top ranking directories, than trying to get them out to as many as possible. Most internet marketers have limited time, and you do not want to waste it by submitting to directories that have low PR.
You can get round this by using an automatic submitter that submits to good qualities directories, but if you cannot afford that, make sure that you submit only to the top directories, such as Ezinearticles. Just submitting to this one directory will improve your article marketing results and boost your traffic.
These five article marketing tips will, without doubt, improve your marketing results and boost your traffic. If you regularly write articles (at least twice a week) and target them to good directories, you will very soon see the benefits.
About The Author
Ros runs her own online business and is also a successful writer and life coach.
Find opportunities at her website at Financial Freedom Online
Ros’’s coaching site is at Career and Home Business Coaching
