Using Variety to Market Your Business Online
By Brad McGovern
When it comes to Internet marketing, variety can certainly spice up your website. It’’s not good enough to have a website and just throw words onto it indiscriminately. While quantity of content is good, variety is even better.
Variety can come in many forms. The days of the same static, dry, infrequently updated text content are over. To keep your target market coming back for more it’’s important to add that variety to your site. That means, graphics, video and even animation if appropriate for your type of business.
The following are five tools to enhance your communication efforts. Using variety to market your business online can add to your visitors” web experience. Use one or more of the following to spruce up what may be an uninspired website.
Animation
Animation is one way to give a vibrant and energetic feel to your website. Animation works well when it comes to marketing popular consumer products and services. Those already viewed as trendy and fun benefit from the use of animation. Look at certain food, electronics, sports and other product commercials use of animated characters.
Of course, if your products appeal to children animation works well. However, don”t discount its use in reaching an adult audience. Many enterprises use animation when advertising. It’’s a way of giving a fresh, colorful, light-hearted aura to products they sell. Do you want your products viewed this way? Then consider the use of this tool on your website.
Graphics
Sharp and colorful graphics can add to the look and feel of your website. Graphics can be a logo or other visual representations presented artistically on your pages. A graphic can communicate in a precise manner quickly. This is through a striking visual and a short snappy tagline.
You can also incorporate an attractive graphic within your text content. They can be at the top to highlight the content to follow. You can also place them strategically throughout a long text piece on a page. This breaks up long blocks of text and adds some color to a page. Just make sure the graphics are appropriate to the written words.
Quality graphics in the form of a logo or page design are actually a way of branding your business. Visitors come to recognize your business persona the more they see your graphics. They then associate the graphics with your entire business and all it has to offer them.
Photos
Photos on a website are great for giving reality views, artistically. These are the people, places, things you want to display concerning your products and services. Photos, especially with today’’s digital devices, are typically alive with sharpness, color, contrast, shading, and such. This quality in and of itself lends a freshness to your web pages.
Yes, a picture is worth a thousand words too. Sometimes a photo and a few short sentences, or no sentences at all speak volumes to your customers. Quality product photos can work wonders when it comes to promoting your own products or affiliate products.
Use quality photos for your affiliate marketing efforts to encourage interest in those products. Your program manager can probably supply you many good photos. For your own products take care to take crisp clear photos that highlight them in the best way.
Video
You can”t beat moving pictures. Video content is exploding on the Internet. On your site, consider adding video that truly gives useful information through visuals. Don”t add video content that is too long. Don”t add boring, “says nothing” video just for the sake of having video.
Just like your article writing as part of your article marketing efforts, video must impart detailed information. You will annoy visitors to your site who spend time viewing video that shows them nothing new. In addition, make sure your video feeds are of the highest quality. Poor video akin to a cheap quality B movie will also annoy. Therefore, give top-notch information presented with the utmost visual and sound clarity.
Virtual Assistant
This is also becoming more prevalent on the web. A virtual assistant, in voice and in view, are great for serving customers 24 hours a day, seven days a week. Again, your virtual assistant must be of the best sound and picture quality. If you have a website where you want to walk people through certain ordering and paying processes, consider a virtual assistant. Sometimes a virtual assistant is great for answering questions and guiding users to proper sections of your website.
Look at your website and determine whether any of the above tools can help it. Try one or more of them and see what response you get from visitors. Keep your website alive and fresh, so your revenue streams follow suit.
About The Author
Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Watch for
more from Brad in the coming days!
