Stress The Unique Value Of Your eBay Auction Items
By Art Stanley
Remember that many eBay buyers are looking for unique items. It’’s my contention that every eBay auction item has unique features or benefits this is your one great opportunity to clearly discern what makes your particular item different and valuable. And you have unlimited space to do it. Describe to the eBay universe what you”re offering and put some teeth into it. Sell the sizzle… so your buyer will love the steak you send.
Remember that although it may be difficult to immediately see specific unique features, take the time to think about this carefully.
What does your item do for buyers? In other words, what’’s the ultimate benefit they hope to get for themselves, should they win your auction? That’’s exactly what needs to take center stage in your listing. It’’s the perceived value that is transferred to their way when they win and it’’s a huge motivator in moving people to one-up another to come out on top at the closing bell.
Look for an edge. Find something unique about your item or your offer. What you really want is something that’’s a little different and more desirable than what the next guy is offering.
Make your listing a more alluring proposition, a more advantageous choice for the buyer. There’’s no shortage of ways to spend money on eBay. Your task is to make spending money on your item a better option than any other available at the moment.
With a hot, in-demand item, you”ll have no problem attracting traffic particularly with a low starting bid. Ideally, you want to create a little tension, where your prospect knows she”ll have to compete to win your item. At the same time, you want to fuel their desire so they”ll want it even more and you can do that by stacking one benefit or advantage on top of another.
Offering a Buy-It-Now option creates additional tension and a sense of urgency as your item could quickly be snapped up by anyone else who’’s willing to pay the Buy-It-Now price.
When you”ve got an item that’’s truly unique or rare, you”ll find that your description practically writes itself. All you”ve got to do is unveil all those specific things that make this such an exceptional piece and simply go a little deeper on each point.
Differentiate your item from others listed that appear to be the same and you can come out way ahead of the competetion when selling on eBay.
About The Author
eBay selling solved! Learn how to create top quality, professional hard hitting and highly profitable eBay ads in minutes not hours. Visit http://www.auctionadsthatsell.com for your copy of eBay Ad Magic and make more money selling on eBay.
