Basic On Page Optimisation For Search Engine Marketing
By Tom Greaves
It has been said and is commonly a weel known fact that search engine ranking has moved swiftly towards off page seo factors rather than on page. By this I mean Google now gives more weight to external links and keyword theme than it does to the content on your site.
This maybe true however recent research performed by web ceo has confirmed that Google still attribute nearly half of their ranking system to on page factors of search engine optimisation marketing. With this in mind it is still important to implement seo on your webpages ensuring you get at least half of the seo process correct. In this article I want to focus on, on page seo and how we can implement it to drive our site up the serps.
The first part of on page seo is making easy to use web pages sticking to simple pages and the well know xhtml standards. Another major search engine marketing hinderence can be your linking structure, try to use simple text links and ensure there are no broken links on your pages. It is also a good idea to ensure all of your pages are no more than 3 pages deep from your home page.
Using your choosen keywords you should fill your pages with rich textual content but also not forgetting to make your writing flow as naturally as possible. Another place where your keywords are to be used and probably the most important parts are your urls, titles, headings, meta tags and alt attributes. It is a must that you make sure your major keywords are implemented in those areas.
With regards to your body content, it is important to focus your keywords at the begining and end of your content, ensuring that your keyword variations are dominant in these parts and bold to add effect. You should also make sure your content is updated on a regular basis with unique quality content.
Last but not least is to be smart about how you use your keywords. Don”t simply paste them all over the place thinking more is better. As long as you have them in the right places and arounud 2 - 3 percent density in your body tags you will be safe from being classed as a spammer.
If you focus 40 percent of your time, with regards to search engine optimisation marketing, tuning and renewing your on page content, this will go a long way to ensure you are sitting on top of the serps for the keywords of your choice.
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