How To Get Maximum Mileage From Your eBay Auction Title
By Art Stanley
If you”ve never written a listing before, facing the limitation of 55 characters for your title can be a little stifling. But it helps to remember that every advertiser faces the same challenge you do.
We”re all limited to the same number, single color, and the fact that it’’s a text-only field. The only real options are for a bold or featured listing. These ads run at the top of any list and are therefore subjected to more eyeballs in the process. It’’s a way of gaining something by paying to rank higher in order. It may be worth your consideration to test these two options and determine whether they helped improve your profits.
There is one free option that can help your headline stand out in any list, and it is simply this: the correct use of capitalization.
Some advertisers use almost all lowercase text. Others prefer all UPPERCASE. Neither in my view is the best option in any environment. Lowercase test seems rather uninteresting and ordinary, like it’’s just one line from a full page of text. It tends to blend in, rather than stand out.
Uppercase text, on the other hand, can be likened to standing on a busy street corner and screaming at the top of your lungs. It’’s not exactly the best way to attract people to your message.
There’’s already too much noise we all have to deal with daily. Any more of the same quickly shuts down an otherwise interested mind. Uppercase text is also more difficult to read. And although the title field is only 55 characters, it still requires extra time to read and comprehend the meaning of those words.
But uppercase characters can be very effective when used sparingly. The best method I”ve found is to capitalize the first character of each word. If you were to study the most successful ads, sales letters and web pages, in virtually any area of interest, you”d find many successful headlines written this way with the first letter of each word set in uppercase format.
Begin each word with a capital so your title reads like a headline. Then, focus on one to three words you want to highlight and capitalize those as well. Just don”t overdo it.
The real secret to using your title to create tons of traffic to your listing is to understand how your target market of buyers searches for your specific item. By this I mean keywords. What specific words would the greatest number of prospects likely use when searching for said item? Answer this accurately and you”ll know the exact words to include in your title.
It’’s great if you know the market well because all you have to do is uncover typical keywords you”d use in a search for a similar product. But if you”re new in a particular market, it’’s wise to do some homework before creating and posting your ad.
About The Author
eBay selling solved! Learn how to create top quality, professional hard hitting and highly profitable eBay ads in minutes not hours. Visit http://www.auctionadsthatsell.com for your copy of eBay Ad Magic and make more money selling on eBay.
