How Article Marketing Can Help Your Achieve Your Goal
By Ann Liu
There are many ways to get traffic to your website; one of the easiest ways is to use article marketing method. It is not the fastest way, but it is indeed an easy and cheap one, it is perhaps the most effective and efficient.
Just think about this - when you are first starting in the internet marketing business, you need things that are easy, cheap, effective and efficient.
If you”re anything like I was when I started out, you have already blown your budget, you will do things like what I did - trying to get your website built, buying all the books under the sun, and you probably still haven”t had your first sale. When the reality finally sets in, you realize that the internet work week is actually a pipe dream, and then you find out that you don”t have any money left to drive traffic to your website.
It is a given, that PPC will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.
From my own experience and understanding, I can say for just about anyone that with have moderate English skills and minimal writing ability can write articles, they can publish their articles to the various article directories. You know - if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites within hours of being published.
However, things to understand is that you have to know exactly what needs to be done first in order to have these articles point back to your website to achieve traffic gain. What I mean is that most experts will tell you that you need to have all the important keywords in your article in order to get point back to you website. Well, if you are a newbie, the first thing you need to learn and know is what a keyword is and how it is used to point traffic to your website.
And then the expert will tell you that you need to use the long tail keyword and throw in latent semantic indexing. You also need to pay attention to back links, reciprocal links and so forth, the next thing you know is that you will probably need a witch doctor and a human sacrifice are two. At least, that is what I felt like when I first tried to break into internet marketing.
This didn”t include building a website, learning html, php, css, or the whole alphabet of website jargon yet, it is no wonder that why most people throw up their hands and quit. If you try to take in everything that you need in order to start an online business, you can quickly get overwhelmed, it is not the joke.
Here are a few basic things that you need to understand in order to implement article marketing.
* Keyword
* Back link
* Long tail keyword
* Headline
* Article body
* LSI (Latent Semantic Indexing)
* Keyword density
* Signature file, About the Author Box
As you know, one of the primary uses for the internet is searching for information. There is a wealth of information online about virtually every topic known to mankind.
When a person tries to find the information on the internet, they type in a word or phase that describes the information they are searching for to the search engines, like use Google, Yahoo or MSN. This is known as a keyword. The search engines try to match the search word or phrase with the millions of websites that contain the information being searched for.
Now back to your article, once you finished article writing and have them sent to publishers via a good article distribution service. Such as using Article Marketer to distribute your writing pieces to thousands of article directories.
And if you write quality articles with have keyword in it on topics related to your services or products, when people do their search, your one will pop up. Writing articles also a great way to help you build your credibility. Useful information presented to your niche market intelligently can earn you consistent click backs to your website.
In addition, at the end of your article, there will have a line or two about who you are, and a link to where your website or blog resides, which posted as an “Authors Resource” box. If your article is helpful to the reader there’’s a good chance they will link back to learn more about what you have to offer, that’’s why your signature file box is important.
Remember, your “authors resources” box is the most important part of your entire article. Here you provide the link back to your website. Without this link, even you write high quality article, and your articles may have the best information available on your topic, it won”t help your site gain any additional traffic, more worse than that, all of your effort will be wasted.
So what you want is that you want readers who enjoy your content will learn a little more about you and what you do. If you”ve earned their respect, they”ll want to do business with you, and they”ll follow your link.
About The Author
Ann Liu, a certified professional Internet marketer and author of Online Profiting. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
