Get To Know Your Potential eBay Customers
By Art Stanley
Find the market first. That in a nutshell is one of the most important keys to marketing success in any area. Before listing even a single item, you”d be well-advised to find out if there’’s a market for it and where you can find that market on eBay. And before you buy any inventory for your eBay business, you need to know that you can resell it at a profit.
It just makes sense from a business point of view to conduct some basic market research before spending a dollar. This may be sound, logical advice. It’’s also a fundamental principle that I”ve violated on more that one occasion.
See, the problem arises when you assume that there’’s a huge market for an item you”ve just spotted. So you go ahead and buy it. It only hits home afterwards when you find several dozen of the exact same thing on eBay, selling for peanuts. Knowing the market and what large numbers of people want in advance can save you from the mental anguish of stocking up on inventory that’’s difficult to barely break even on.
Your best bet is to specialize in one or more specific areas of interest. Get a feel for the kinds of things these buyers want and are willing to freely spend on.
Put yourself in your buyer’’s shoes and imagine what she might be thinking, feeling and hoping for in her life. What most people want is the internal RESULT they get from the transaction, rather than the item itself. It’’s the benefits, the payoff, that the buyer ultimately wants. They think they”re buying a product, but what they”re actually paying for is the feeling.
Your job as seller is to identify these major wants of the individual niche market and to cater to those wants specifically. Identify key features that help deliver the benefits people desire and provide proof in the form of customer testimonials. Spot a hungry market and discover what it is that particular market really wants. They want a trimmed-down figure, or that gleaming finish on the car. Once you”ve identified the end result they want, all you have to do is deliver it.
If you want a surefire path to success on eBay, here it is: discover what it is that people want and provide exactly that, over and over again.
Make yourself known as a premier seller of choice within the market niche and you”re well on your way. Once you”ve tapped into a source of supply for in-demand products and you”ve got a bit of a track record of outstanding customer service, crowds of hungry buyers will be driven to your eBay doorstep. All you need to do is create good photos, prepare a powerful title, and then write a brief description. You want to grab attention, highlight your item’’s major advantages, and instigate action in the form of instant buys or bids.
About The Author
eBay selling solved! Learn how to create top quality, professional hard hitting and highly profitable eBay ads in minutes not hours. Visit http://www.auctionadsthatsell.com for your copy of eBay Ad Magic and make more money selling on eBay.
