Know The Facts Of Online Marketing
By Ranju Kumar
Online marketing is the marketing of products and services on the internet. It is associated with four major business models including e-commerce, affiliate marketing, publishing, lead-based websites and many others depending on the individual needs.
E-commerce is the online ordering or selling of products and services. Affiliate marketing involves advertising of products on a certain website with the owner getting a percentage following the sale of the product.
Publishing is the online advertising of a product using alternate reality games for promotion. Lead-based websites are those that advertise on behalf of the companies and are paid on per click bases.
The history of internet marketing dates back about a decade ago in 1995 when M.Andreesen decided to sell the shares of Netscape Company to the public. Not only did he become a multi-millionaire overnight, but the world marked the birth of internet marketing.
Internet marketing strategies include banner bars, email newsletters, interactive pop-up windows, website links and websites themselves. Early internet strategies were very basic. They were simple text websites with no pictures or graphics.
A successful way to make money online involves good planning. An internet marketing plan gives the directions on which to move. This gives the objectives, strategies and tactics. Good marketing plan involves the following sections: Executive summary, statistics, Program implementation strategies, budget, task force and the summary.
The executive summary is an overview of the plan including goals, products and services, competitors, historical analysis, market outlook and potential opportunities. The market statistics shows the size and content of the market. It includes user’’s estimates and demographics, usage trends, user behavior and purchasing authority.
Communication strategies give the internet marketing objectives and goals and how to achieve them. This involves viewing of the trade publications, industrial analyst’’s reports and competitors websites and literature. Market studies, quote, interviews and case studies are well detailed in this section.
Online marketing budget is arrived through estimating the cost of the necessary hardware, consulting services, employee salaries, advertising, internet connectivity and others.
The online marketing task force consists of the existing marketing staff, sales representatives, customer care service, research and development crew as well as information systems staff.Temporary staff is a requirement to fill the in-house internal gaps. They include editors, content masters, team leaders, decision makers, webmasters and contributors. The outside staff will include the internet service providers, systems administrator, design staff, production staff, consultants, producers and account manager.
Online marketing is generally focused on driving more targeted traffic to the main website and making more sales. Web targeted traffic is the major determinant of success in online marketing.
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