Here\’s The Techniques To Improve Your Google Adwords Quality Score - Pay Less And Get More Clicks
By Cheow Yu Yuan
If you have used Google Adwords to advertise your website before, you will notice that Quality Score plays an important role for the success of your campaign. With better Quality Score, you will pay lesser for each click and therefore be able to get more clicks with the same amount of budget that you have set aside.
To improve the Quality Score of your Adwords campaign is easier said than done. You need to be familiar with how Adwords work and put in the necessary effort to improve your Quality Score.
In this article, let me share with you some tips to improve your Google Adwords Quality Score now:
1. Improve the Click-Through-Rate (CTR) of your ad text. CTR is an important factor when it comes to calculating your Adwords Quality Score. So your number one objective when you run a campaign is to improve your CTR. One effective way to improve CTR is to use split testing. Google Adwords system allows you to create more than 1 ad text for a single ad group. You should always have 2 ads running in a single ad group to split test the effectiveness of the ads. Let both ads run for at least 1 week to see which is the better performing ad. Then delete the loser and create another ad to compete against the winner. By doing this consistently, you will gradually and steadily improve the CTR of your ad groups.
2. Group relevant keywords together. You should not lump all the keywords into a single ad group. “Pay per click advertising” and “PPC” should be in different ad group. This is to improve the relevancy between your keywords and your ad text, making it easier for you to get a better Quality Score.
3. Place keywords in the Headline, Description and Display URL of your ad text. If you have group the right keywords together, this step should be easy. Place the most important keywords in your headline and ad description. And do not forget about the display URL of your ad. The display URL is another great real estate to place keywords so that you can earn some relevancy to improve the Quality Score.
Although Google always change their algorithms to prevent you from beating the Adwords system once and for all, there are always some basic things that you can do to at least get a reputable Quality Score for your campaign. Remember, Google values a lot on relevancy. So whenever you are choosing keywords, creating ad groups and writing ads, always bear relevancy in mind.
About The Author
Cheow Yu Yuan is the co-founder of OOM, an online marketing agency that specializes in search marketing, providing services such as PPC Advertising.
Check out more about SEM at www.optimalonlinemarketing.com
