Getting Your Visitors To Market For You
By Terry Leslie
Wouldn”t it be nice if everyone who visited your website then went and brought two or three other people to your site just to show them how awesome it is? If you had just five happy clients who brought back 2 friends a piece, you would you watch your business grow by 150% in just that day. Imagine if everyone did that. Your website would be one of the fastest growing sites on the internet today. Of course, you”re thinking, that would be nice but it just doesn”t work that way. Perhaps not everyone will bring a friend or two along. But are you even giving them the option?
You want to make sure that you are using every available resource to help your website grow and attract more people. Using something known as the “Tell a Friend” script can help bring an increased amount of targeted traffic to your website.
We”ve all been on those websites that offer us the option to email something to a friend. That is just one version of the “Tell a Friend” script. When we email a website to our friends, we are essentially inviting them to enjoy or make us of something that we enjoyed or found useful. Making sure that your clients have the same option is just one more step in creating good marketing skills. This is also referred to as viral marketing.
As human nature has proven over and over again, we are social creatures with a habit of sharing information with each other. Whenever we run into something that we find valuable we often share it with those we are closest to or those who we believe would get the most from the sharing of information. Viral marketing is based on this characteristic borne in human nature. We like to share and talk and be the informative ones. Offering some really fabulous deals and even offering bonus incentives for those who share your site with a lot of friends can help increase your market visibility and attract the high quality customer.
Fortunately, viral marketing can be done with very little out of pocket expenses and has been proven to help bring friend together in search of common interests. It is really a great win-win situation.
The “Tell a Friend” script is the simplest form of viral marketing available today. It allows any user to click the link and let someone they know that there is a really great website out there that is just perfect for their needs. Since the link is obvious and visible, the user does not have to come up with idea on their own but is gently reminded that they should tell their friends. Having a high level of visibility without being obnoxious is really simple. If you are unsure, you can check out the links on other websites to help determine what works well and what doesn”t.
Most of the “Tell a Friend” scripts use a very simple email form which includes registering both email addresses for the purposes of receiving information. Because the user sent the initial information and signed up the friend, you can now send emails to both of them and nothing is considered spam. You now also have two more email addresses and names for your opt-in email list.
The email that the user sends to a friend is usually either text or video based and can easily present a totally new potential client with all the fabulous ins and outs of your website, what it can do for them, and why it is so special.
You don”t have to be a genius programmer to get a hold of one of these fabulous little marketing tools. You can actually just add the script it via copy and paste. Go to any search engine and type in the keyword phrase “tell a friend script” and you will find that there are plenty to choose from and that they are usually free.
While there are innumerable benefits to using this type of viral marketing, don”t forget that not every visitor is going to use this feature and not everyone who receives the email is going to be interested in visiting your website. But over time you can make adjustments to your message, draw in a larger crowd, and of course, tweak your delivery so that you are presenting them with the absolute best message possible. It’’s okay to allow viral marketing to get off the ground slowly, but over time, you will notice a traffic difference.
About The Author
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